About Us

Who We Are?

Sahar Atif a graduate of the first batch of Pakistan Institute of Fashion and Design [PIFD] the fashion Mecca of Pakistan, is not only the force behind her brand but is also a distinguished name in the field of fashion and design academia. With a recent Executive MBA degree from LUMS, Sahar is amongst the few professionals in the industry with a three-sixty degrees prospective of both the design and business side of the fashion and retail industry. As part of her brands CSR, she is deeply involved in craft revival, empowerment and taking rural crafts to market. She is adjunct faculty at Pakistan Institute of Fashion and Design and Lahore University and Management Sciences.